Client Overview: Bippit is a UK financial wellbeing startup providing employers with tools to support staff with personal finance, education, and long-term money confidence.
The Challenge: Lack of a defined go-to-market strategy
Uncertainty around whether to prioritise B2B vs B2C
Limited product-market validation and content assets to support sales
Results Summary
97 new B2B sign-ups generated in 3 months £145,000+ revenue pipeline (based on ~£1,500 avg. B2B licence value) Full go-to-market strategy delivered and validated
What Yay!Starter Did:
Developed and delivered a complete GTM strategy Conducted persona and assumption mapping to validate targeting Launched B2B email sequencing and automated event-based onboarding flows Created performance-ready content: blogs, guides, brochures