The data behind smarter marketing
We gather the intel that guides your strategy, shapes your messaging, and secures your positioning
Audience Insights
We dig deep into your ideal customers – who they are, what they need, and how they decide – so your campaigns land
Competitor Benchmarking
We analyse how your competitors position themselves so you can differentiate and lead, not follow
Message Testing
From whitepapers to downloadable eBooks, we create gated assets that generate qualified leads and drive funnel activity
Analysis
We find the most effective channels and content types for your industry so you can focus where it matters
Validate before you execute
Our market research removes the guesswork from your marketing strategy. Know what your audience cares about – before you spend
Actionable data tailored to your niche
Competitor intelligence to sharpen your edge
Surveys, interviews, and digital audits
Channel insights to guide paid media
A clear roadmap to faster ROI
What our clients say
Emma-Warren Jones
We are impressed with their hard work and the effort they put in to understand our business and watch us succeed with enthusiasm. They take what they do very seriously and for us, it has been like having an extension of our team which has been great.
Jill Kayton
We worked with the brilliant team at Yay!Starter over a 2 month period, consulting on market research for a digital learning programme. Their professionalism, depth of research and lightning-fast turnaround time made them an absolute pleasure to work with and I look forward to the opportunity to collaborate again on future projects.
Rahim Hirji
We came to Yay!Starter with some very unique requirements for online customer acquisition. They diligently researched the markets for us and suggested channels and approaches that we hadn’t considered, resulting in some very efficient CPA in new territories. The team guided us through the process, keeping us informed at all times, providing us with detailed insights to help us make commercial decisions.
Amanda Hamilton
Yay!Starter is an efficient and hard working company that gets results. It has an innovative approach to marketing and Yana Lapitskaya who owns and runs the company is forward thinking and has made numerous suggestions to improve our status. We are very happy with the results produced so far and would highly recommend Yay!Starter to any business.
Jamie Browning
Yay!Starter are, unequivocally, the finest digital marketing agency I’ve ever worked with. Within six months they have breathed new digital life into the company by transitioning us away from in-house outdated techniques and poor results to bringing us huge gains in quality lead generation through carefully constructed warm and cold outreach email campaigns, greatly increasing our CTR and boosting our open rates by over 20%, as well as advancing our brand awareness and social media presence.
Ibrahim Abdel Rahim
Highly recommended! I worked with Yay Starter for more than 6 months so far and they have proven to be really really good. We started right after our branding was finished and they managed a full marketing campaign for us. The outcome was more than we expected. They did content for us, our social media and even outbound marketing. I am a very satisfied customer.
Anna Tsyupko
During her time working with us, Yay!Starter Marketing has delivered a clear strategy across multiple marketing streams which has given us at Paybase the ability to make every aspect of our marketing accountable. The team have produced fantastic work in generating inbound leads, creating and running our email automation nurturing programme, leading our re-brand project and growing our social media following and engagement. I couldn't recommend them more.